Serena Williams Design Center
The 1 million sq foot building, designed by Skylab Architects, was created to bring together the teams responsible for delivering product to market— product design, marketing, brand and retail. It’s a massive spectacular space, with lots of room to tell the stories of Serena Williams and Nike creativity.
Artist Daniel Canogar, Madrid, Spain and NY, lit up the entrance with manipulated digital feed of Serena matches
Inspired by Serena's strength and flexibility, Jenny Sabin— artist, architect and professor of architecture— knit photoluminescent fibers to create this spectacular SinewFlex sculpture stretching between 4th and 5th floors.
Dimensional swoosh created by Hybrid Design
Mexico City-based artist SeherOne and team hand-painted this explosion of energy for Men's Training.
World-renowned Australian artist Gemma O'Brien (pictured here) brings the entryway to life with a hand-painted collection of Serena's favorite messages.
Kelly Anna, London-based artist, wrapped the Olympics team space with elegant athletic figures.